RESEARCH. INTELLIGENCE. STRATEGY.

Know the people.Lead the people.

For more than thirty years we have read India from the ground up. We help parties, leaders and first-time aspirants understand what people want, earn their trust, and win.

15+years of political research across India
30 Lakh+voters surveyed
200+constituencies studied
10,000field researchers we can deploy at one time

TRACK RECORD

Our calls, against the results

Predictions are easy to make and hard to get right. Here is what we said before the counting, and what the people decided.

Tamil Nadu2019 Lok Sabha elections
OUR CALLDMK alliance 38
RESULT38 seats
Tamil Nadu2021 Assembly elections
OUR CALLDMK alliance 167
RESULT159 seats
Karnataka2023 Assembly elections, exit poll
OUR CALLCongress 135–143
RESULT135 seats
Telangana2023 Assembly elections, exit poll
OUR CALLCongress 62–66
RESULT64 seats
Tamil Nadu2024 Lok Sabha elections
OUR CALLDMK alliance 39
RESULT39 seats
Coimbatore2024 Lok Sabha, star constituency
OUR CALLBJP's K. Annamalai to lose by ~1.2 lakh
RESULTLost by ~1.18 lakh
Jammu & Kashmir2024 Assembly elections
OUR CALLINDIA alliance 51–53
RESULT49 seats
Jharkhand2024 Assembly elections, opinion poll
OUR CALLINDIA alliance 40–42
RESULT56 seats
Kerala2026 Assembly elections
OUR CALLUDF 90
RESULT102 seats

Projections as published by Agni News Services before results were declared.

FOR ASPIRING LEADERS

We make leaders, not just politicians.

Whether you are contesting your first election or building a name in public life, we stand with you from the first step: understanding your people, shaping how they see you, and opening the right doors.

Leader persona building

Define what you stand for and how you come across, on stage, in the media and in every village you visit.

Social media that builds trust

Consistent, local content that grows a real following among the voters who matter to you.

Know your ground

Research that shows which issues, communities and booths matter most, before you take your first step.

The right connections

Thirty years in Indian politics have built relationships across the political world. We introduce you to the people who matter.

Campaign readiness

A clear plan for every stage, from your first public meeting to election day.

A team behind you

Researchers, strategists and content creators working for you, so you can stay with the people.

Start your journey

Every first conversation is confidential.

WHAT WE DO

From the ground to the strategy room

Every engagement starts with people. We find out what voters really think, and turn it into decisions a leader can act on.

Political Research

Constituency research, voter studies, booth and ward-level analysis, and demographic profiling.

Surveys & Opinion Polls

Large-scale field surveys, voter opinion and candidate perception studies, pre and post-election.

Election Reports

Statewide and constituency-wise reports with seat projections, vote-share trends and the issues behind them.

Sample report on request

Data & Intelligence

Field data collection, statistical analysis, dashboards and intelligence briefs.

Political Strategy

Constituency strategy, campaign planning, voter outreach and campaign performance reviews.

Media & Public Sentiment

News monitoring, narrative analysis, perception tracking and local sentiment mapping.

Leader Persona Building

Personal positioning, speeches, public image and media readiness for political leaders.

Social Media & Digital

Social media management, content production and digital outreach for leaders and campaigns.

OUR APPROACH

Honest data, even when it is uncomfortable

A campaign is only as good as the information behind it. Our methods are built to capture what voters really think, and to bring bad news early, while there is still time to act.

Neutral fieldwork

Our surveyors carry no party colours or symbols, and every survey starts with local issues before politics.

Private answers

People mark their choice privately, as in a polling booth, so quiet support does not stay hidden.

Raw numbers first

Every report shows the unadjusted figures, including undecided and refused answers, before any interpretation.

Independent review

Findings are challenged inside our team before they reach you, so conclusions rest on data, not hope.

HOW WE WORK

Six steps, one continuous loop

  1. BriefUnderstand the leader, the constituency and the goal.
  2. DesignBuild the survey and sample around the ground reality.
  3. FieldTrained teams collect data across booths and wards.
  4. AnalyseClean, consolidate and break down the results.
  5. StrategiseTurn findings into clear recommendations.
  6. TrackMeasure how sentiment shifts as the campaign moves.

SELECTED WORK

Experience on the ground

Our clients trust us with sensitive information, so we describe our work without naming them. Details are shared in private meetings, with permission.

2026, Tamil Nadu Assembly

Constituency research for a major Tamil Nadu party

Field surveys and voter sentiment studies across 10–12 constituencies, with constituency-level reports to the campaign.

2026, statewide study

Public mood survey across Tamil Nadu

1,01,643 respondents surveyed between February and March 2026, balanced across gender and age groups.

2023, Karnataka Assembly

Exit poll and seat projection

Seat and vote-share projections for every major party, published on polling day.

WHO WE ARE

Thirty years of reading India's voters

Agni Strategy Group grew out of thirty years of political journalism and fifteen years of political research across India, formerly as Agni News Services.

R. Suresh Kumar

R. Suresh Kumar

FOUNDER & CEO

A journalist for more than thirty years, including as Tamil Nadu Bureau Chief at UNI TV and CVoter News, and a political analyst for fifteen, R. Suresh Kumar has spent his career reporting on and reading Indian politics from the ground up.

He now leads political research across India, with opinion and exit polls for Lok Sabha and Assembly elections in Tamil Nadu, Kerala, Karnataka, Telangana, Jharkhand, Jammu & Kashmir and beyond. Known for sharp, data-backed analysis, he shares his take on politics regularly with his followers on X (@journsuresh).

Varshita Suresh

Varshita Suresh

HEAD OF OPERATIONS

Leads operations across every project: field teams, people and day-to-day delivery, making sure research reaches the ground and results reach the client on time.

Discretion is part of the work

Your data, strategy and plans belong to you. We never share one client's research with another, and we handle personal data in line with India's Digital Personal Data Protection Act.

CONTACT

Let's talk about your constituency

Whether you lead a party, hold office or are planning your first election, tell us where you want to go. Every conversation is confidential.

Call us now
WHATSAPP & PHONE
+91 87546 76555
X (TWITTER)
@journsuresh
OFFICES
Coimbatore (Head office), No. 416, Puliyakulam Road, Coimbatore 641045
Chennai
Bengaluru

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